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The Twilight Saga: New Moon to feature Burger King tie-in

Posted by Team Boxwish 8 months ago

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The King’s no stranger to Tinseltown, his greasy goodness having staved off the hunger of many movie characters over the years (Tony Stark, we’re looking at you and that Whopper juice dribbling down your goateed chin), but the fast food monarch is in for a challenge with his latest Hollywood tie-in. Why? Because many of those in his latest big screen foray don’t want to super-size their meals as they’re of the bloodsucking variety. Yes, Burger King is believed to have worked a product placement deal with The Twilight Saga: New Moon and not only will we glimpse the food in the film, the hugely hyped sequel to last year’s Twilight, but the chain will also produce a special range of their crowns adorned with the faces of the franchise’s most popular stars including Robert Pattinson, Kristen Stewart and Taylor Lautner.

Naturally, as the food us humans cheerily feast on “tastes like dirt” to Twilight’s vampires, we’re guessing they’ll be giving the Whoppers a wide berth and the chowing down will be by left to the likes of Bella (Stewart), Jacob (Lautner) and perhaps the rest of the ever-hungry wolf pack.

But more interestingly to Twifans eager (or should we say hungry – thank you, we’ll be here all week, remember to tip your waitress) are the tie-in crowns. Reps for BK were handing them out at Comic Con last week and they’re believed to be heading to US BK stores nationwide just in time for the film’s release later this year, the slogan reading “Coming to Burger King Restaurants November 2009”.

Tapping into the rivalry between Edward and Jacob, the rivals for Bella’s affections, there is one for fans of each camp alternating the BK brand colours. The “Team Edward” one features the diamond-skinned immortal with images of Edward, Bella and the Cullen clan all set to a gold colour palette, while there’s another in fiery red with Jacob, Bella and the shirtless wolf pack.

Considering the overwhelming popularity and influence of Stephenie Meyer’s Twilight series, this tie-in will surely repeat the big business generated by last year’s Iron Man product placement (read more on that here) and could even set a new precedent. But what do you make of it Boxwishers? Will it encourage you to grab some fries and a Bacon Double Cheeseburger if Bella does so or is it more subtle, simply reinforcing what a cool and young brand BK is and so if your belly rumbles you might just head there? Leave a comment and let us know.

Buy plenty of fantastic merchandise and fashion from Twilight here and The Twilight Saga: New Moon here.

[via Hollywood Crush]

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